Wow, just look at this new “hip hop” branded player! It’s so urban and so….fresh.  This device is apparently the latest in the desperate marketing of generic MP3 players from across the world. A low capacity (available in 64MB) generic MP3 player will not be any more desireable with “Rap Pers” branded on the front, will it?  While a 7 color back-lit display sounds mildly interesting, it still doesn’t make up for lame marketing tactics and awkward design.  Note to the small electronics manufacturers: Stick to the iPod knockoffs.

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