Let’s face it. iPods are everywhere. They own practically invented the Portable On-Demand* music industry. Well friends, it’s time for a change, at least according to SanDisk. With their new iDon’t campaign they are trying to suck the coolness out of the iPod. Are they succeeding? I’ll let you decide, but it is at least a very interesting ploy to get some market share back in their corner.

*my new theory of what the iPOD stands for. Think about it….

link - iDont.com